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Research Article Open Access
Attitudes of Audience towards the Communicational Activities of Public
Relations of Dubai Municipality
The media industry greatly developed and has become a huge industry with its investments of human and financial resources, which ensure that its work is managed effectively. In addition to being a media industry with an economic profit, it also has a societal relation to its audience and the society in which it operates. Media organizations deals with various categories of audience; both inside and outside the organization, which emphasizes the importance of public relations management in managing the communicational process with those audience in an organized and purposeful manner. Adapting individuals and communities to social reality is considered important and necessary for the sake of public interest.