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Research Article Open Access
Gender Differentials in Newspaper Readership Pattern among Residents of Enugu State, Nigeria
This study investigates newspaper readership pattern among residents of Enugu State within the lenses of gender. Specifically, attention was paid to the most preferred version (between online and print), the duration and purpose of reading newspaper. The survey research design was used for the study while the sample was made up of 192 male and 192 female (totaling 384). The questionnaire was the instrument for data collection. Simple percentages were used for the research objectives while the chi-square test of independence was used to test the three hypotheses raised. The result showed that gender significantly influences the most preferred version of newspaper read, the duration of reading newspaper and the purpose of reading newspaper. The implications of these results on the uses and gratification theory have been explored. Based on the outcome of this study, the researcher recommends, among others, that policymakers should consider the newspaper readership patterns of readers in a bid to communicate essential policies to them.