ISSN: 1550-7521

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Research Article Open Access

Making the Connection: Digital Media and Intelligent Networking


Technology is integral to the media industry and with each new technological device the creation, production and distribution process has been transformed. The digital environment accelerates the desire for information and connectivity. This paper examines intelligent networking through the lens of media convergence or multimedia platform use by individuals and media organizations, with particular focus on the potential of social media. Secondary analysis of select data from two studies on online use and social media from the Pew Research Center was used to examine networking behavior. The secondary analysis found users are increasingly connected and find value in the networks that are developed through digital technologies.

Gracie Lawson-Borders

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