ISSN: 1550-7521

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Research Article Open Access

Marginalisation, Communication and Media Life: An Explorative Study of Santal Community in India

Abstract

In the era of globalisation, the production and consumption of media and communication varies from individual to individual as well as group to group. Some groups live with a highly technocratic media life, some groups still live with a traditional media life. Nevertheless, it is assumed that media life has affected irrespective of social groups in every parts of the world, though the divide between the information rich and the information poor has grown exponentially. Thus, the process of social development among different social and marginalised communities in India differs according to the nature of consumption of mediated information and communication. This paper seeks to analyze media life in the context of access and consumption to modern mass media and as well as the cultural life of Santal. What are these symbiotic relations between the media life and marginalisation among Santal community? Study suggests that due to the globalisation and the intervention of state’s policy, both form of media life emerged and prevalent in Santal villages where it has substantially occupied and captured the everyday life. It also creates new form of communication, information and knowledge in Santal society. Thus, the symbiotic relation between media life and marginalisation among Santals has narrowed down to some extent. Thus, the study implicates to highlight the different aspects of marginalisation among Santal tribal community and explored their mediated life as well.

Jyoti Ranjan Sahoo

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