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Research Article Open Access
Politics in a Digital Age:
The Impact of New Media Technologies on
Public Participation and Political Campaign
in Pakistan’s 2018 Elections – A Case Study
Drawing on the theory of public participation, this study evaluates the public’s use of new media technologies during Pakistan’s 2018 election, and whether new media technologies have increased their level of participation in the democratic process and political discourse. The study also examines the impacts of new media technologies on political parties’ campaign and the government’s activities during the country’s 2018 election. To achieve these objectives, the study uses quantitative method of survey and qualitative methods of document review and in-depth interviews. The study uses relative frequency statistics to present the survey data and thematic analysis to analyze the qualitative data.