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Social Media Usage among Teenage Girls in Rawalpindi and Islamabad


This study investigates "Usage of social media and dependency upon it is causing certain positive impacts on students' academic performance" by respondents using structured survey tools (Questionnaires containing 30 questions about related phenomenon). A sample of 200 teenage girls from twin cities (Rawalpindi, Islamabad) was selected and divided into two proportions (by using a stratified sampling method). The major hypothesis of this study was "It is more likely that social media is used for the academic purpose of teenage girls". The second hypothesis shows their reliance on popular media, as it is written: "It is more likely that, the more they use social media, the more they get dependent upon it". The third hypothesis describes the positive effects of social media regarding their academic performance "It is more likely that the use of social media for educational purposes has positive impacts on students' academic performance". One-way ANOVA (analysis of variance), Correlation and, Regression was applied to test the stated hypothesis in a more systematic way. Results of this study showed that social media is broadly used for the educational purpose (as stated in the hypothesis) and, dependency upon it is causing quite positive impacts on their academic performance. Therefore, more extensive studies are requested by the researcher to explore more facets related to social media usage by the young generation.

Sana Ali

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