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Research Article Open Access

The Role of Communication in Disseminating the United Nations Sustainable Development Goals in the Nigerian Agricultural System

Abstract

This paper explores the important role that communication plays in the dissemination of the United Nations Sustainable Developmental Goals (SDG’s) in the Agricultural Systems in Nigeria. The aim is to show that the inclusion of communication in its various forms and usage will boost and promote the proper dissemination and actualization of the sustainable development goals and its sub-themes. This has been done through a holistic discussion on the process, elements, forms, and proper use of communication and that of the information communication technologies (ICT’s) as vehicles. Feedback from information dissemination to various audiences and players within the agricultural system in Nigeria as well as the barriers and challenges that arise from this communication process were also examined. This study is anchored on the diffusion of innovation theory and adopted a quantitative approach. A sample size of two hundred and forty respondents within the Agricultural systems in Oyo and Ogun States in South-West Nigeria were purposively selected for a workshop on the United Nations SDG’s through multi-stage sampling. This paper concludes that communication is greatly required in the successful dissemination of the sustainable development goals in Nigeria’s Agricultural systems.

Ayobolu YO

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