Indonesian 2019 General Election: Who Will Be The Future Leader?
Bibit Santoso1* and Maman A Djauhari2
1Graduate School, University College of Governance Science (STIP Abdi Negara) Jl. Lenteng Agung 7-A, Jakarta 12630, Indonesia
2Centre for Research in Statistics and Data Analysis, Tjahaja Bina Statistika Indonesia Ltd.P. Jl. Kanayakan A-15, Bandung 40135, Indonesia
- *Corresponding Author:
- Bibit Santoso
Graduate SchoolUniversity College of Governance Science (STIP Abdi Negara) Jl.
Lenteng Agung 7-A Jakarta 12630
Received date: Feb 15, 2019; Accepted date: Feb 15, 2019; Published date: Mar 06, 2019
Citation: Santoso B, Djauhari MA. Indonesian 2019 General Election: Who Will Be The Future Leader? Global Media Journal 2019, 17:32.
Copyright: © 2019 Santoso B, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
Affinity analysis; Battle for democracy; Democratic survey; Paper ballots; Pareto’s law; Presidential election
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This paper aims to listen and understand the Indonesian people’s voice about who is the President that they need for the period 2019-2024. For this purpose, an opinion survey method called People NEWS is used. This is a very democratic survey method where respondents have 100% freedom to express what they want to say. Important results including the criteria of the next President they need, and national development issues that the next President must face, will be reported. In this research, respondents are limited into two groups of people; Indonesian elites and Indonesian scholars. This is an unprecedented research where people formulate the criteria of their national leader.
Our-World-in-Data  has just released the world
population cartogram and reported that per 19/09/2018, the
population of Indonesia is 266.8 million. Among them, 145
million are in Java Island. It is now the most populous island in
the world. Therefore, every political player understands how
dominant Java Island is in determining the political
temperature, social color and behavior, economic growth, and
generally the future of Indonesia.
Next year, the Indonesian people will celebrate the biggest
democracy party in the country. They will undergo 2019
General Election (GE2019) to choose a pair of President and
Vice President for the period 2019-2024. This GE will be the
first in modern Indonesia where Islamic scholars (ulama) take
part in political practice. Their position as spiritual leader is the
most powerful informal leader. This unprecedented situation is
an indication that under the current administration social
cohesiveness in Indonesia is not as flourish as expected. Very recently, a group of people from a certain region rejects the
visit of another group from another region. The unity of
Indonesia, one of the five ways of life, is in danger. In the last
three years, peace and harmony are seemingly being moving
away from Indonesian society. We can see, for example, social
media which seemingly become a media of anti-social; hate
speeches can be found easily almost everywhere and every
That situation will make GE2019 a very important event. The
future of Indonesian harmony will certainly depend on the
future national leader who will be the future President? The
one who understands most the Indonesian people’s voice and
follow-up their voice in appropriate actions will have the
highest probability to win the GE2019. Particularly, according
to demographical data, the pair of Presidential candidate who
pays special attention on catching Javalanders’ voice will have
the chance to win this GE. Here, Javalander refers to
Indonesian citizen who lives in Java Island.
Culturally, there are two types of Indonesian people’s voice,
say, rational-based voice and emotional-based voice. The first
type is embraced especially by well educated people where
mostly live in urban areas or big cities. For this group, national
leaders who are of high intelligence with good scientific based
are needed. This requirement can clearly be seen in ILC
(Indonesia Lawyer Club) weekly program of a private
Indonesian TV channel. Meanwhile, although we feel
unfortunate to say, the second type can be found especially in
the traditional community. This type of voice is representing
people’s feeling or taste. We understand a French proverb that
says “le goût et la couleur on ne peut pas discuter.” However,
this people’s voice is very potential in GE2019. These people
live mostly in rural areas and are predominant in number .
On the other hand, according to the age group, millennial
generation (born between 1980 and 2000) is another
determinant group. IDN Times  has reported that in 2015,
more than 35% of Indonesia citizens were between 15-34
years old. This generation is characterized by their life style
which is based on technology especially internet, pop music,
and other entertainment.
Since the last few months, two kinds of political aspiration
reveal. The first launched aspiration was announced by a group of people who want to change the President in 2019.
This is then followed by the second aspiration which wants to
continue the President ship of the incumbent. This polarization
is an unprecedented phenomenon in the history of modern
Indonesia. This is what Appiah  calls identity polarization
which could trigger unexpected clash between groups. On the
other hand, this polarization will make democracy in Indonesia
more and more flourish as long as the current administration
is able to play nicely its role in leadership.
In GE2019, two pairs of candidate for President-Vice
President will be in the tournament; Joko Widodo-Ma’ruf Amin
(J-M) and Prabowo Subianto-Sandiaga Uno (P-S). Joko Widodo
is the current President. It is too early to say the most probable
winner. GE is like a random walk process. The winner is still
uncertain. Which one will be the national leader in
2019-2024? Nobody knows. Both pairs have their own
strength and weaknesses. To make it clear, we conduct a
research to understand the people’s voice about the criteria of
the President that they need for the period 2019-2024.
This paper presents our research results where two groups
of people are studied. First, is a group of Indonesia elites
consisting of army and police generals, from 1 star until 4 stars
generals. The second group consists of Indonesian scholars. To
facilitate the readers, the rest of the paper will be organized as
follows. In the next section, we begin our discussion with the
methodology used in this research. Here, we adopt the socalled
People NEWS method of survey. Later on, in Section 3,
we present the results of our survey followed by a discussion.
This paper is closed with concluding remarks in Section 4.
How do we listen and understand the voice of Indonesian
elites and Indonesian scholars? What method of survey do we
use? What is the sample size? How do we analyze the
collected survey data? These are among the most important
and crucial problems that we discuss in this section. In what
follows we start our discussion with People NEWS method of
survey followed by survey sampling technique and finally by
method of data analysis.
People NEWS method of survey
“People NEWS” is a method of opinion survey introduced by
Djauhari  during his tenure at Institut Teknologi Bandung,
Indonesia. Here, NEWS stands for Needs, Expectations, Wants,
Since then, it has been successfully used to help Malaysian
government offices to understand their people’s voice. This
method has many advantages such as showed in Asrah and
Djauhari  that use it for AirAsia marketing purpose to
understand customer needs, expectations, wants and
Respondents are invited to answer and give as much
opinion as they can. However, the time to answer to these
questions is limited as suggested by psychologist colleagues.
This limited time is required to catch the people’s ideas at the
highest level of consciousness.
In this research, our concern is on the people’s needs. More
specifically, we want to understand the criteria of the
President that they need for the period 2019-2024. The time
given to the respondents to answer is no more than 1 minute.
This is the question:
Soon in 2019 we will carry out the Presidential Election. We
believe that you already have the criteria of the President that
you need for the period 2019-2024. Could you please write
down as many criteria as possible in no more than 1 minute?
This method has a special feature; respondents have 100%
freedom to express what they think and want to say. Thus, it is
In addition, if respondent’s opinion given via traditional
questionnaire is a pseudo-opinion (i.e., guided opinion) and
not true opinion, this is not the case when it is given via People
NEWS questionnaire. The only challenging problem of this
method is in data analysis. Data issued from this questionnaire
is in the form of text. Thus, we are facing the problem of texts
As mentioned earlier, our respondents consist of Indonesian
elites and Indonesian scholars. Here, Indonesian elite refers to
military and police generals, from Brigadier General until Four
Stars General. Meanwhile Indonesian scholar consists of
university academic staff, including Professors, and
professionals from industry. They are chosen randomly from all
The sample size for Indonesian elites is 20 and that for
Indonesian scholars is 57. Since each of our respondents is an
expert in his/her own field, these sample sizes is more than
Hayes  has specifically mentioned a rule of thumb that for
the group of experts, sample size 12 is enough. Then, on-line
survey was conducted during 1 week.
From 20 respondents of Indonesian elites we come up with
308 voices and from 57 Indonesian scholars we get 302 voices.
It seemingly makes sense that in average each respondent in
the first group gives more voices than that in the second
In general, respondents in the first group have more field
experiences than those in the second. These voices are in the
form of texts; words or short phrases.
To analysis these texts, an affinity analysis (e.g., market
basket analysis to understand the purchase behavior of
customers) as suggested in Montgomery  and Karthiyayini,
Balasubramanian  is used to classify the texts. Each class
consists of similar words and phrases.
After having classified the texts, Pareto analysis is used to
summarize the data and to order the class in terms of its
More specifically, see Juran, Tague, Evans and Lindsay, and
Montgomery [8,10-12], this analysis is to separate the vital few
from the trivial many in national leadership and development
Results and Discussion
Among 308 voices (texts) broadcasted by elites and 302 by
scholars, some are the same, some are similar and some are
synonymous. By using affinity analysis, through brainstorming,
these texts are classified where two texts in the same class
have similar meaning.
Finally, we come up with 72 classes for the group of elites
and 49 classes for scholars. Each set of classes consists of
Emotional-based Voice and Rational-based Voice.
According to the elites, the people need a national leader
who understands and is able to follow-up with real actions
these 10 emotional-based voices (listed in order of
importance) (Table 1).
Table 1: 10 emotional-based voices.
||People are put at the highest priority
||People feel loved
||People feel nurtured
||People feel understood
||Feeling the suffering of the poor
||Spend his body and soul for the people
||Commit to the people
||Motivator for the people
||Practicing simple life
||Behaving like ordinary people
One of them, “People are put at the highest priority,”
reveals as one of the top five in terms of order of importance
among 308 voices given by the elites.
It is then at the top five loudest vice.
On the other hand, according to the scholars, the President
that people need has the following emotional-based criteria (Table 2).
Table 2: Emotional-based criteria.
||Behaving like ordinary people
||Supported by Islamic scholars (ulama)
||Willing to listen to Islamic scholars
It is worth noting that both groups of people have different
but complementary requirement. If the group of elites stresses
on people’s interest, the second group is on the behavior of
the candidate of the next President.
Indonesian elites who involved in this research agreed that
besides emotional-based voices, there are 13 rational-based
voices which become the criteria of future President. In order
of importance, these criteria are Integrity, Character,
Managerial Competence, Self-efficacy, Assertiveness,
Personality, Loyalty towards PNS (People, Nation and State),
Visionary, Intelligence, Sincere enthusiasm, Empowerment,
Charisma, and Others (Make Indonesia becomes a developed
The relative importance of these criteria is displayed in in
terms of bar chart in Figure 1.
Figure 1: Bar chart of leadership criteria given by Indonesian
Their numerical representations are diagrammatically given
in the radar chart in Figure 2.
Figure 2: Radar chart of leadership criteria given by
The highest priority of people’s need is “Integrity” This is the
first criterion that the candidate of future President must
fulfill. It catches around 19.16% of the whole criteria. The next
need is “Character” (16.23%) and followed by “Managerial
Competence” (13.31%), “Self-efficacy” (12.99%),
“Assertiveness” (8.44%), “Personality” (8.12%), “Loyalty
towards PNS” (6.17%), “Visionary” (5.84%), “Intelligence”
(5.19%), “Sincere enthusiasm” (2.60%), “Empowerment”
(1.30%), and “Charisma” (0.65%). These 13 criteria cover all 8
leadership criteria presented in Fries , i.e.: Sincere
enthusiasm, Integrity, Great communication skills, Loyalty,
Decisiveness, Managerial competence, Empowerment, and
Charisma. In this study, “Great communication skills” and
“Decisiveness” are included in “Intelligence” and
“Assertiveness,” respectively. See also Judge et al. and Ilies et
al. [14,15] for other models of leadership criteria.
These are the criteria given by the elites. Interestingly, these
criteria are those given by the scholars but in different order of
importance. For the scholars, the order of importance is
“Integrity” (22.52%) as the most important followed by
“Intelligence” (17.88%), “Loyalty towards PNS” (12.58%),
“Character” (11.26%), “Managerial competence” (10.93),
“Self-efficacy” (8.94), “Personality” (5.63%), “Empowerment”
(4.30%), “Assertiveness” (1.99%), “Visionary” (1.99%),
“Charisma” (1.32%), and Sincere-enthusiasm” (0.66%).
Results issued from Pareto analysis
Finally, according to Pareto’s law, based on data from the
group of elites we come up with the following remarks. If the
President candidate focuses on fulfilling the six first criteria, he
has high chance to be the winner. These criteria catch 78% of
the whole voices. As can be seen from Figure 3, ordered by its
importance, these 7 criteria are:
Figure 3: Pareto diagram of leadership criteria given by
• Managerial Competence
• Assertiveness, and
On the other hand, based on data from the group of
scholars, Pareto analysis gives us this result. The following five
criteria which already catch 75% of the voices must be taken
into special consideration. These are:
• Loyalty towards PNS,
• Character, and
• Managerial competence.
Four of them are also given by the first group, i.e.:
• Managerial competence, and
• Loyalty towards PNS.
Meanwhile, Assertiveness and Personality are only in the
first group, and Intelligence is only in the second group. We
see that both groups give slightly different views. Thus, the
best way is to consider the two views as complementary to
In addition to the above results, Indonesian scholars give
highlights to the inner personal strength of the candidates and
to their program that must be fulfilled once they become the
President of Indonesia for the period 2019-2024. According to
them, inner personal strength, the President they need must
be the one who has inner beauty (39.01%), and is capable
(30.04%). Furthermore, in terms of national development
program, they agreed that the next President must be the one
who focuses on the development of people welfare (39.74%),
economic (20.51%), and political issues (19.23%). These three
development sectors cover 79.49% of the scholars’ voice.
From the above research results we can draw some
important points that must be taken into special consideration
by the two pairs of President-Vice President candidates.
During their campaign, emotional touch such as people
feeling, behaving like ordinary people, fatherhood, and
religiosity, is very important in order to win the GE2019.
During the Presidential interview, the one who can convince
the people that his program on national development such as
master the development of people welfare, economic affairs,
and political issues, is realistic will certainly have a good
chance to win the game.
The next President that Indonesian people need for the
period 2019-2024 is the one who is world class President and
able to bring Indonesia becomes a developed and harmonious
Integrity, intelligence, loyal towards PNS, character,
managerial competence, and self-efficacy are the most
important characteristic that the next President must have.
Assertiveness, personality and intelligence are also among
the characteristics to be possessed by the next President that
Indonesian people need.
It is worth noting that the above remarks are drawn under
the assumption that GE2019 will be democratically and
smoothly undergone. In fact, GE is a great battle for
democracy. One of the most important problems in all
elections is to respect and protect democracy, even in USA, by
ensuring that the electronic and internet system used by GE
Committee is absolutely secured. But, it is almost
uncontrollable. This is the reason, as reported in Nature
Briefing dated 7 September 2018, why US National Academies
of Sciences, Engineering, and Medicine has rejected its use in
all elections. They warn that: “No Internet technology is safe,
secure or reliable for voting. It recommends that all elections
use human-readable paper ballots, and that voting machines
that don’t produce a paper printout be removed immediately.”
In this regards, Ledford  wrote “paper ballots that can be
tallied by hand are the most secure way to conduct an
election.” This warning is not only addressed to USA but all
countries and governments, including Indonesia, who eager to
respect and protect democracy. The details are in The National
Academies of Science, Engineering, and Medicine .
The authors are very grateful to the Editor and anonymous
referees for their valuable comments and suggestions that led to the final version of this presentation. Special thanks go to
their respective institutions for providing research facilities.
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