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The rise of social media is revolutionizing how state and non-state actors communicate with publics in the international community. While governments across the globe are scrambling to adjust, U.S. public diplomacy has emerged as a clear leader in the field according to a new report (Hanson 2012). This special issue explores the various dimensions of the use and impact of social media on U.S. public diplomacy and the public diplomacy of other state and non-state actors directed at the U.S. public.