ISSN: 1550-7521

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article Open Access

A Comparative Analysis of Social Networking Site Use in Two Distinct Cultures: Evaluating the IT-Culture Conflict

Abstract

The popularity of social networking sites (SNSs) continues to grow worldwide, however, with varying acceptance in different regions. This study examines the effects of both culture and gender on the intention to use an SNS. The study compares users from Saudi Arabia, a culture known to be driven by conservative religious values known to influence acceptance and use of new technologies to students from the United States (US), a culture which has been recognized as being more individualistic in behavior. An online survey was used to collect data from both Saudi and US Facebook users. The interaction of gender and culture was found to have an impact on the determinants of intention to use. The strongest effect was found with Saudi females and the beliefs regarding self-presentation through the use of personal images.

Gina Harden,Alaa Al Beayeyz

To read the full article Download Full Article | Visit Full Article

izmir escort bayanlar izmir escort bursa escort bayan escort izmir porno izle porno anal porno eskişehir escort bartın escort burdur escort escort izmir escort bursa üvey anne porno escort bayan

Copyright © 2020 Global Media Journal, All Rights Reserved