A Study on Users and Non-Users of ICT among Farming Community
This paper considers the specific role of Information and Communication Technologies (ICT) in rural development through its application in agriculture. The differences in agricultural livelihoods of farmers who make use of ICT and of those farmers who don't use ICT in agriculture for information are examined. The study analyses the information needs of the farmers, whether ICT enables timely, relevant and affordable communication needed for the farmers with ease of access and how it benefits the farmers in agriculture. When it comes to farmers who don't use ICT, the barriers to using ICT are analyzed and whether they lag behind farmers who use ICT is also examined. The study makes use of information asymmetry approach, diffusion of innovation theory and uses and gratification theory for understanding use of ICT among farmers and factors that hinder ICT usage among farmers. The study takes a qualitative approach by interviewing farmers from Somanur village in Coimbatore district. This topic comes under the theme, ‘people and problems’.
Jose AM and Lokeswari K