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Research Article Open Access

A Trend Analysis of the Ethiopian Broadcasting Corporation (EBC): Practicing Propaganda or Development Journalism

Abstract

Ethiopia location in east Africa, has a long tradition in writing, however the history of its media development is not to exceed a century. Through a change in government like many other countries of Africa there is a change in ideology and a strategy in different development platforms. The media in this case have become a focal target for different governments. The existing Ethiopian people’s democratic front (EPRDF) claims that his media philosophy is development journalism. However, critics coming intellectuals and political analysts suggest the state media practicing propaganda. Hence, at the aim of this research was examining this paradox. In doing this mixed methodology was a more appropriate way of investigation. Data was also gathered from reporters and an editor through the interview. Content analysis along with semi-structured interview was employed. Thus, in this research, the sequence is from QUANT to QUAL and it devoted the quantitative piece visible emphasis. Finally, the findings showed that the Ethiopian broadcasting corporation (EBC) is reporting highly propaganda than development journalism elements.

Gezahgn Berhie Kidanu

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