ISSN: 1550-7521

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article Open Access

Applying the General Process Model of Content Homogenization to Public Relations and Public Information

Abstract

The model of media content homogenization propounded by Payne integrates several extant theories of media processes and effects into a single model that predicts homogenous news content that reflects interests of elites. This article poses several arguments for the application of Payne’s model to theories of public relations practices. This article suggests that Payne’s rather linear model does not adequately address the emerging “shadow” model of news dissemination through digital and especially social media. The article concludes with normative and pragmatic arguments for the ethical practice of public relations.

David M. Dozier

To read the full article Download Full Article | Visit Full Article

izmir escort bayanlar izmir escort bursa escort bayan escort izmir porno izle porno anal porno eskişehir escort bartın escort burdur escort escort izmir escort bursa üvey anne porno escort bayan

Copyright © 2020 Global Media Journal, All Rights Reserved