ISSN: 1550-7521

Reach Us +44-1522-440391

Research Article Open Access

Audience Ethnographies: A Media Engagement Approach

Abstract

In this paper I argue that audience ethnography needs to be repositioned as a fieldwork-based, long-term practice of data collection and analysis. This practice allows researchers to attain a greater level of understanding of the community studied while maintaining self-reflexivity and respect towards those one is attempting to understand within the everyday life of the community. Relying on my work in rural communities in Brazil over the last decade I discuss some of the ways in which ethnography, as a long-term, in-depth practice, can benefit our understanding of the reception dynamic as well as provide insights otherwise impossible to attain. I will propose a model for audience ethnography, which I term media engagement, to discuss how the process of ethnography functions to apprehend the complex dynamic that evolves between consumers and cultural products.

Antonio C. La Pastina

To read the full article Download Full Article | Visit Full Article

izmir escort bayanlar izmir escort bursa escort bayan escort izmir porno izle porno anal porno eskişehir escort bartın escort burdur escort escort izmir escort bursa üvey anne porno escort bayan

Copyright © 2019 Global Media Journal, All Rights Reserved