Challenges to Mass Media Posed by Convergence in the Indonesian Context
Convergence, which may be induced by media businesspeople, is a model of a business process in the attempt to answer today’s challenges faced by the media industry. This research was aimed to figure out the work mechanism in a newsroom, the improvement of convergence journalists’ competences, and the efforts to deal with obstacles to be encountered during the application of the media convergence system. This research employed a qualitative approach in the form of action research to find out any challenges to mass media industry posed by media convergence in the Indonesian context. Data were collected in two manners, namely in-depth interview and direct observation. The research method used was case study method. To reinforce the data validity, triangulation technique was used on data sources. The researchers investigated the challenges encountered by the media industry in the era of convergence. The research subjects who acted as key informants were news journalists and producers as well as convergence team that was established and trained for the convergence system at Metro TV. From the research, the work mechanism in the newsroom applying the convergence system and having training programs to improve and prepare journalists to become convergence or one-stop shopping journalists were identified. In the implementation, some setbacks were found in the journalists’ preparation to apply the converged newsroom system Super desk.
Indrati I, Fiati R, La Mani, Muhammad Aras