ISSN: 1550-7521

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Research Article Open Access

Credibility Perceptions of Different Types of Weblogs among Young Adults

Abstract

The goal of the study was to test young adults’ perceptions of the credibility of two different types of blogs - institutional blogs versus personal blogs. The results of the study showed that young adults don’t perceive institutional blogs to be more credible than personal blogs. In addition, the findings suggest that young adults view the news information on the Internet and cable television as being nearly equally credible. The findings of the present study as well as previous studies suggest that that audience acceptance and attention to the perceived credibility of blogs and other non-professional, user-created content on the Internet continues to grow rapidly. This type of information content has and continues to become an important component in the marketplace of ideas.

Qingmei Qing and Tayo Oyedeji

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