Research Article Open Access
Critical Media Analysis'A Comparative Study of Print Media in Oman and UAE'
The present paper is an attempt to analyse the content of Print Media (Ratio of Visuals and Text) in two important Middle East countries i.e. United Arab Emirates and the Sultanate of Oman. The main objective of the study is to identify the ratio of the space devoted to visuals (pictures, graphics etc) and texts (words) by the Print Media (National English Dailies) in UAE and Oman. In the Era of Globalization, Print Media is facing a threat from the electronic media. As in today’s world nobody has time to spend on reading the texts, readers want to get more information, through visuals, in less time. To counter this threat, Print Media is using more and more visual, to attract their audience. A comparative approach of content analysis is applied for the purpose of study. Data are collected mainly from primary sources. Secondary sources are also used. Critical media analysis is useful for media educators, students of media studies; authorities in the local government and policy makers of the large multinational companies.
Sushil Kumar Sharma
To read the full article Download Full Article
| Visit Full Article