ISSN: 1550-7521

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article Open Access

Effect of Design Elements for Social Media Ads on Consumer's Purchasing Decision

Abstract

Objective: Increased exposure on social media sites makes consumer vulnerable to digital advertising, promoting them to make a purchase. However, concentrated marketing necessitates devising innovative strategies for intriguing customers. This study assesses the impact of design elements of social media advertising on consumer purchasing decision. Method: Descriptive analytical research design was used, with convenience sample of 303 online shopping users. Data was collected through an online questionnaire-based survey which was analyzed statistically. Results: It showed that advertising image majorly affects the purchasing decision (41.6%), followed by typography (8%), design (4.8%) and lastly color (2.6%). However, the impact of image on the purchasing behavior of male differs. Conclusion: Effective and innovative strategies must be used for designing a social media advertisement.

Kaled Moafa Ahmed

To read the full article Download Full Article

izmir escort bayanlar izmir escort bursa escort bayan escort izmir porno izle porno anal porno eskişehir escort bartın escort burdur escort escort izmir escort bursa üvey anne porno escort bayan

Copyright © 2020 Global Media Journal, All Rights Reserved