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Research Article Open Access
Gender-Based Portrayal as Media Form in Society
This paper aims to explore how traditional media form the perception of gender role and attributes through the TV social drama. Methodologically, the analysis is based on data sample that consists of 200 Egyptian students in both national and private universities. As a crucial method of collecting and analyzing the selected data, a questionnaire was designed based on specific criteria. Among these criteria is to consider the social diversity in the Egyptian society as mirrored in the data population, namely the two socially different types of education institutions. The overall finding of the analysis suggests that there is an underlying impact of the regular exposure to traditional media on portraying a social image of gender, particularly women.