Research Article Open Access

Influence of Interactive Media on Communication Education in Nigeria: A Study of the Use of Power Point in Teaching Mass Communication

Abstract

This study examines the influence of Interactive Media on Communication Education in Nigeria. It employs survey research design to study students and staff of the Department of Mass Communication, Cross River State University of Science and Technology, Calabar, Nigeria. The data were collected by the research assistant using well formulated questionnaire. The generated data were later analyzed using SPSS version 20.0. The study population stood at 594 and the sample size for the study stood at 239. The subject was investigated using three research questions, viz: what is the extent of utilization of interactive media in communication education in the Department of Mass Communication? Are these interactive media effective instructional tools in communication education? What are the possible challenges facing the use of interactive media in teaching and learning Mass Communication? The findings of this study reveal that interactive media are used more in annual lectures. The analysis also shows that more respondents disagreed with interactive media being effective in teaching and learning with more of the respondents stating that power failure is the main challenge faced in the use of interactive media. This study concluded that the students and lecturers of Mass communication, Cross River University of Technology (CRUTECH) are aware of the existence of interactive media but are unable to explore the full potential due to power problem and irregular use of the equipment by lecturers. Based on the findings and conclusion of this study, the following recommendations were made: Multi-media should be made available to lecturers and students of Mass Communication and also provide adequate power to run the system. There should be enlightenment on the importance of interactive media for teaching and learning in tertiary institutions. These facilities should be made available in all Mass Communication Departments for effective communication education.

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