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Research Article Open Access

Innovative Media Technologies as a Way to Address Socially Important Issues

Abstract

The article analyzes dysfunctions of mass media in modern society, states the communicative essence of problematization of the contradictions existing in society. The main purpose of the article is to analyze the functions of media communications concerning socially significant problems that reflect the contradictions existing in the society. As a part of structural and functional analysis, we have come to the conclusion that the problematization of social contradictions is considered as the result of interactions between individual and collective social subjects, taking place in the social environment that has a systemic character. The author identified nine basic functions of modern media sphere in the construction of socially significant problems The author summarizes the dynamics of civic self-organization in the course of collective definition of socially important topics and reveals the significant role of mass media in their collective representation and elaboration of the ways to resolve them. The author clues the importance of multivariance and unpredictability of the processes of social and political self-organization of citizens in the course of design of socially important issues of presentday society.

Bolshakov SN, Bolshakova YM, Mikhalchenkova NA and Istikhovsaya MD

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