Research Article Open Access

Language Difference in the Telenovela Trade

Abstract

Linguistic differences within and across language groups have challenged program export since the origins of television. This study examines telenovelas, which, despite an enduring basis in Spanish and Portuguese, have attracted worldwide audiences since the 1980s. The conceptual challenges of linguistic difference and the practical responses of industry participants are considered at three levels: within nations, among societies speaking the same or closely-related languages, and across language groups. More research is needed on how linguistic issues in the creation, distribution, and consumption of media texts interact with technological developments that address language differences.

Kenton T. Wilkinson

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