ISSN: 1550-7521

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Mass Media Usage Pattern and Acculturation Processed of Koreans Living in Kentucky


This exploratory study set out to investigate the relation between mass media usage patterns of Koreans living in Kentucky and their degree of acculturation. In addition, this present research sought to uncover the relationship between several demographic variables and U.S. (or Korean) media consumption patterns of Koreans living in Kentucky, where most study respondents consume Korean media through the Internet, because of limited access to such Korean media as newspapers produced in the U.S. The findings of this research indicate that there are some positive relationships between the degree of acculturation and English proficiency, and between the consumption of U.S. media and acculturation. Furthermore, the results revealed that there was not only a significant negative relationship between acculturation and usage of the Korean language on the Internet, but also there was a significant relationship among marital status, age, and degree of acculturation. Single and younger Koreans consume more U.S. and Korean media and are more acculturated than married and older respondents. However, this study did not find any statistically significant relation between the intentions of Koreans in Kentucky to stay in or leave the U.S. and their U.S. media consumption. Likewise, no significant relation was found between negative perceptions of the U.S. media by the Koreans and their U.S. media consumption.

In-Ho Lee

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