Because the markets in which Apple, Google and Microsoft compete are characterized by rapid technological advances, their ability to compete successfully is dependent on their strategies to ensure the launch of competitive products, services and technologies. This paper focuses on convergence and links with the reconfiguration of value chains in the “new media” sector and diversification strategies adopted by the three companies. As these organizations are made up of different business units, a question arises to how resources and competencies are to be allocated across these businesses. Performance and profitability are determined by an organization’s resources and competencies. The different modes of growth (strategic alliances, partnerships, mergers & acquisitions) and in particular, the emergence of business ecosystems will be analysed.