ISSN: 1550-7521

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Research Article Open Access

Media Globalization and Localization: An Analysis of the International Flow of Programs on Ghana Television (GTV)

Abstract

This study examined the international flow of programs on Ghana Television (GTV) and some other television stations in Ghana namely, TV3, Metro TV, and Crystal TV, during the period of 1969 and 2003. Television in Ghana has transitioned from the role of development to that of reflecting the global and local phenomena. The qualitative content analysis approach was employed to analyze the contents of television program guides and the results were related to the issues of development, dependency, globalization, and localization. The findings showed more local than global programs on GTV during the period under study. Most of the global programs in the categories of news, sports, sit-com, soap/drama, and action/adventure, were from the USA though others came from Europe , Asia , and other African nations. In contrast, there were more global than local programs on TV3, Metro TV, and Crystal TV. Globalization has a wide scope with dimensions of economics, politics, culture, and communication including the media in developing nations like Ghana . Hence, foreign culture in local traditional setting has been resisted, though some compromises have been made. The quest to maintain national identity through media policies coupled with the selection of specific foreign programs, in the face of globalization, yield complex interactions. Despite the vast areas and details covered in this media research, and benefits to the television industry, there are limitations of the lack of audience response to the programs on GTV and the other television stations in Ghana .

Kekeli K. Nuviadenu

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