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Research Article Open Access

New Hero as a Political Project: Raising the Patriotism (Results of a Focus Group Study)


In present article we analyzed film characters of the modern commercially successful Kazakhstani films. Those images created by the film directors, which find a response from the viewers and which are coherent with the domestic policy agenda, develop the identity through the propaganda of new values and aims. Analysis and interpretation of the discourses raised in the films would help analyzing the process of development and legitimation of Kazakh identity. The focus group method, as a form of group interview, allows revealing interests, values, conscious and subconscious affirmations of the society. Using focus groups in studying the identity development process allows disclosing various opinions during the film discussion in group dynamics.

Zhuldyz Bekbergenovna Galimzhanova

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