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Review Article Open Access
Social Media Mobilization and Political Activism in Egypt
The potential of advancing social computer-mediated technologies lies in their capacity to engage people in collaborative endeavors, and in encouraging new ways of organizing information. Social media has changed the face of mass communication as a whole, giving it the aptitude to create an effective public sphere that enhances civic responsibility and political activism. Social media is increasingly recognized as a promising tool to change the formula of disseminating and utilizing information, through supporting the speed of information transmission and the level of content creation. This paper examines the history of Social media and its progression, focusing on Social Networking Sites (SNS), discussing fundamental changes and developments, and exploring SNS’s role as instruments for political communication to mobilize and orchestrate socio-political demonstrations.