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Research Article Open Access
Social Penetration of Egyptian Youth on Social Networking Sites between Conscious and Unconscious
It is known that Facebook and Instagram users can set their privacy settings to determine their levels of disclosure. That means that the users are the ones who decide the penetration level for themselves on those social networking sites (SNS). This study seeks to test whether those SNS can penetrate their users unconsciously and with their agreement at the same time or not. Through a qualitative study of highly engaged Facebook and Instagram users, this paper defines a new concept of SNS penetration, and claim that it happens forcefully and in an unconscious way. Focus groups will be conducted to answer the major research questions and a thematic analysis will be conducted on the focus groups to determine the topics discussed by the participants. The data will be analyzed within the frameworks of Social Penetration theory and Communication Privacy Management (CPM) theory. Four main challenges will be tested as the study samples which are 10 Year Challenge, Kiki Challenge, The Ice Bucket Challenge and the Face App Age.