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Research Article Open Access
The Bush Administration, Inoculation Strategies,
and the Selling of a "War"
Research regarding President Bush and his administration’s use of communication strategies in preparing for waging a long war on terrorism was conducted through the NY Times. We tested our hypothesis that “inoculation” was not only employed, but that journalists responded. Our findings suggest that the Bush administration aggressively used classic inoculation techniques in preparing for the war on terrorism and that journalist’s valence on key wartime issues moved in step with the administration’s inoculation attempts.