ISSN: 1550-7521

Reach Us +44-1522-440391

Expert Review Open Access

Transmedia Storytelling, Corporate Synergy, and Audience Expression

Abstract

This article argues that transmedia storytelling evidences competing trends, exemplifying corporate synergy on the one hand while allowing for audience-generated participatory culture on the other. The essay examines these competing dynamics as well as new developments in transmedia storytelling across multiple media platforms. It assesses how well recent media theory has accounted for these transmedia storytelling trends. It also analyzes key examples, which include online interactive reality television and crowdsourced music videos.

Leigh H. Edwards

To read the full article Download Full Article

izmir escort bayanlar izmir escort bursa escort bayan escort izmir porno izle porno anal porno eskişehir escort bartın escort burdur escort escort izmir escort bursa üvey anne porno escort bayan

Copyright © 2019 Global Media Journal, All Rights Reserved