ISSN: 1550-7521

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Gulf War Fallout: A Theoretical Approach to Understand and Improve Media Coverage of the Middle East

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This paper’s goal is to lay the theoretical and conceptual groundwork to better understand global media’s reporting behavior before, during and after the 2003 Gulf War. Its task is to get journalism educators and trainers thinking about an increasingly popular conceptual approach to studying mass media effects on audiences, and how personal biases inculcates the information in stories reporters choose to write and broadcast, which ultimately impacts the way audiences come to view an event. This paper raises issues salient to the understanding of mass communication theory, media effects, political communication, and global mass media studies.

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