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This study briefly recounts the history of American public diplomacy, leading up to the surge of attention it has received in the post-Nine-Eleven era. It focuses on the measures taken to counteract anti-American sentiment in Arab and Muslim countries. It distinguishes opposition to specific U.S. policies from a broad-based rejection of American values. And it concludes with general recommendations for U.S. public diplomacy efforts characterized by a strong adhesion of policy and values.