ISSN: 1550-7521

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Research Article Open Access

A Content Analysis of YouTube Video Comments about the Saudi Women's Driving

Abstract

Twitter and other social media platforms are well-liked all around the world. This study aimed to determine the public opinion on women driving in Saudi Arabia using YouTube. More precisely, the survey sought to determine if sentiments regarding permitting women to drive in Saudi Arabia have changed in response to pertinent events. The study is a quantitative analysis with the target population being YouTube users and their comments serving as opinions to be measured. Data collection was online, and research was done using NVivo after translation. The study's findings indicate that the comments were more emotional than moral and that more comments favoured women’s right to drive. Despite the perceived influences against the driving policy, many statements showeda climate of acceptance toward this issue in Saudi society.

Manasar Alharethi*, Ahmed Alqarni, Abdullah Alahmari

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