ISSN: 1550-7521

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Research Article Open Access

A Qualitative Content Analysis of Web Based Local Newspapers’ Framing of Channels for Food Security in Eastern Cape, South Africa

Abstract

Food insecurity is a serious issue facing the world and is linked to poverty. An integratedprocessofmedia’sframingofthe foodsecurity issueneedstobeoutlined in order to evaluate its significance in media publications. This paper evaluates the manner in which online newspapers in Eastern-Cape frame food security. A qualitative content analysis was used to evaluate selected online newspapers’ content on food security related stories within the period of July-December 2017. A sample was drawn from four newspapers, namely Dispatch Live, Herald Live, Go and Express, and The Talk of the Town. The literature study was used to support the content analysed. Findingsindicate that local online newspapersframe Eastern Cape as an ‘untapped food basket’ and reveal possible channels to ensure Eastern Cape food security. These include natural food production, livestock production, smallholder farming, crop production land revitalization/redistribution, and land and labour policies.

Nolukhanyo T. Metula*, Olunyinka O. Osunkunle

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