Mini Review Open Access

Communication and Cultural Aspects in International Business

Abstract

In the realm of global commerce, the interplay between communication and culture holds significant importance. This article delves into the intricate dynamics of communication practices and cultural influences within the context of international business operations. By exploring the multifaceted nature of cross-cultural interactions and communication strategies, it aims to shed light on the complexities that businesses encounter when operating across borders. Through examining the impact of cultural differences on negotiation styles, decision-making processes, and business etiquette, this piece offers insights into effective communication approaches for navigating diverse cultural landscapes. By recognizing the significance of cultural sensitivity and adaptability, businesses can enhance their intercultural competence and foster successful international collaborations.

Joy Oland

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