Commentary Open Access

Digitalization and Media Consumption: Shaping the Future of Content Engagement

Abstract

The advent of digitalization has fundamentally altered the way people consume media, creating a shift from traditional forms of media consumption to digital platforms. As digital technologies continue to evolve, they have transformed how content is produced, distributed, and accessed, empowering users to engage with media in personalized, on-demand, and interactive ways. This article explores the impact of digitalization on media consumption, examining the key drivers behind this transformation, such as the rise of streaming services, social media, and mobile technology. It also discusses the implications of these changes on consumer behavior, media industries, and the broader cultural landscape. Finally, the article explores future trends in media consumption, including the role of artificial intelligence, immersive technologies, and the ongoing evolution of content delivery.

Roman Widen

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