Research Article Open Access

Exploration of Listeners’ Participation in Media Content of Community Radio: Lessons from Forte FM

Abstract

Listeners’ participation creates a platform for the marginalized community members to give programme ideas which can be conceptualized by community radio stations globally. In South Africa, there are a number of community radios that informs and educates its intended audience. But not all listeners’, particularly audience of a specific programming in the community media are given the privileges to not only be consumer of information and views but be able to participate in media content development towards meeting their wants. The apathy has been lack of grassroots participation and maximal involvement of listeners’ in the activities of community radio stations. Participation of the common plays a vital role for development to take place, by providing an avenue for established project. This paper used participatory communication theory to explore listeners’ participation in community radio programming and development activities. Given its sole social responsibility, community radio should encourage community participation in its media content and development activities to enhance sustainability of a community’s project through bottom-top participation.

Foluke B. Bamigboye*, Oluyinka Osunkunle

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