ISSN: 1550-7521

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Commentary Open Access

Exposure and Content Preference of Online Television Streaming among University Students in North Central, Nigeria

Abstract

This study, therefore, examines exposure and content preference of online television streaming among university students in North Central, Nigeria. The survey research method was used to collect data from respondents in six universities (federal and state) in three selected states in the North-Central zone of the country namely: Niger, Benue and Kwara. The sample size for the study was 383. The study found that the majority of the students sampled in the North Central zone of Nigeria were exposed to online television streaming. Therefore, the study, recommends that there should be a reduction in the cost of internet data subscriptions by network service providers in the country to encourage the adoption of online TV streaming by students.

Ugboaja S U*, Anorue L I, Okonkwo C P, Ayogu G O

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