ISSN: 1550-7521

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Review Article Open Access

Glocalization of Media Education in Post-Colonial Countries: Challenges and Prospects


The term ‘glocalization’ mediates with the concepts of ‘global’ and ‘local’ by suggesting how macro and micro interact with each other and sometimes merge and mingle up in the form of glocalization. This study explores the challenges and opportunities of post-colonial countries for getting glocal in media education which means simultaneously getting global while addressing the needs of the local. The major challenges for glocalization of media education from Pakistani perspectives are; westofixation, de-westernization, political economy of knowledge and research, language imperialism, intellectual dependency, geopolitics of emotions, colonial legacy, ethnocentrism of the west, hegemony in published research, and technological determinism..

Abida Ashraf

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