Short Communication Open Access

IMPLICATIONS OF EXPOSURE AND USAGE OF TIKTOK SHORT VIDEOS ON BROADCAST NEWS RECEPTION AMONG JOURNALISM STUDENTS IN NIGERIA

Abstract

Tiktok is one social platform that attracts interest from diverse individuals searching for fun. The kind of entertainment it provides sets it apart and makes it attractive to users worldwide irrespective of social status or class. On the other hand, the broadcast media is another platform that offers utility to the audience from various perspectives. The amount of time spent on the app or its content could have a far reaching implication on the amount of time Mass Communication students allot to news broadcasts, especially as the profound influence TikTok have on the youth is attributable to exposure and time spent on the app. In view of this, the study examines the Implications of Exposure and Usage of Tiktok Short Videos on Broadcast News Reception among Journalism Students in Nigeria. The researchers administered the questionnaire to 336 Communication and Media studies students as respondents that was selected through an online snowball technique, while the uses and gratification theory was utilized in understanding the basis for media selection and choice. Findings shows that, notwithstanding the importance of news attached to the news by journalism schools, as well as, the important roles it plays in enlightenment and education, the respondents paid more attention to TikTok than news broadcasts on radio and television. The researcher concludes that the respondents are actively engaged on TikTok. Prior to exposure and after exposure to TikTok, a significant majority of the respondents exhibited low level of exposure to news broadcasts. The study recommends that the Gen-Z’s are fun loving; hence, the researchers recommend that Broadcast media stations should make their news presentations entertaining in order to retain a segment of their youthful audienc

Adeola Sidikat OYELEKE Ph.D*, Ifeanyi Ebenezer Onyike Ph.D, Remmy Queen C

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