Multimedia, Multitasking, and Multiskilling: A trajectory towards overburdening for journalists in Indian digital native newsrooms
As the reach of news media is increasing, the size of the newsroom is shrinking both in terms of physical space and staff size. The interactive feature of digital media has created many new opportunities for journalists, which are embedded with a lot of difficulties as well. The demand for multitasking and multi-skilling is also at its peak. This qualitative study explores how multitasking and multi-skilling are affecting the journalism profession and journalists. This study reveals that new technological advancement in the newsrooms is disrupting the long-existing roles, status, and practices of journalists. It also reveals that multi-skilling/multimedia has transformed journalism so much that control has been shifted from journalist’s court to management’s court.
Dr. Aquil Khan*
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