Research Article Open Access

Promotion of Educational Institutions through Press and Publicity Work

Abstract

Public relations department and its activities are playing an important role in promotion, development, image building and branding of educational institutions. Academic institutions are organizing various events and activities to get media coverage for the same. Educational institutes organize seminars, conferences, interaction programmes, culture fest, student activities, club activities, faculty club activities, national and international visits, campus tours, presentation, convocation, orientation programme, faculty interaction programme and FDPs. Entire activities organized by the various departments of the university or educational institutions through their public relation department try to get media coverage in print, electronic and web media. The press and publicity work is a challenging job for the PROs of educational institutions and organizations. Press and publicity work includes press release, news editing, conducting press conferences and interviews with the visitors and achievers, writing special articles on the campus attraction and facilities, important photographs of the event for the press, videos of the event for the electronic media and help to manage the events. This study is based on my conceptual knowledge, practical experience and a systematic research methodology process. An attempt has been made to understand the role of press and publicity in the promotion of educational institutions.

Ramesh Kumar Rawat

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