Role of Public Relations in Crisis Management with the Coronavirus Crisis as an Example: A Case Study on the UAE
Public relations is a social phenomenon that has existed along with mankind in every society. It develops with the development of societies as a result of the social interaction among individuals, organizations, and bodies. Undoubtedly, society and the complexity of human relations in various fields have made people realize that these relationships are worthy of study, research, and investigation. The current world is filled with crises related to the many changes that have occurred in the areas of politics, economics, population, and environment. These changes have affected the social and organizational aspects of human life. The major challenge facing individuals and organizations are the changes in nature, size, and factors of movement, which have creating difficulties and problems and causing breakdowns in values, beliefs, and properties. Therefore, facing crises and raising awareness is necessary to avoid further material and moral losses. The research aims to shed light on the procedures followed by the UAE to manage the coronavirus crisis, which other governments can benefit from to manage the crisis in their countries.