Case Report Open Access

Streaming Wars: Navigating the Competitive Landscape

Abstract

The "Streaming Wars" refers to the intense competition among streaming services to capture and retain subscribers in the rapidly growing digital media market. This article explores the dynamics of the streaming wars, examining key players, market trends, and strategic approaches that define the current landscape. By analyzing the competitive tactics of major streaming platforms, the impact on traditional media, and consumer behavior shifts, this study provides a comprehensive overview of how streaming services are reshaping the entertainment industry. The article also highlights the challenges and opportunities faced by streaming providers in an increasingly crowded market.

Alejandra Fran*

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