ISSN: 1550-7521

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Case Report Open Access

Sustainable Customer Relationship Management (susCRM) in Customer Loyalty Perspective: An Empirical Study on Restaurant Industries in Bangladesh

Abstract

The study conceptualized sustainable customer relationship management (susCRM) based on several theories of customer relationship management (CRM) and primary data from 150 customers and 60 employees of 30 restaurants through personal observation and in-depth interviews. The study's findings show that sustainable customer relationship management (susCRM) regenerates customers’ needs, wants, and demands, making an individual customer loyal to a restaurant.

Abdulla Al-Towfiq Hasan*

To read the full article Download Full Article | Visit Full Article

Copyright © 2021 Global Media Journal, All Rights Reserved

Vaporesso