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Research Article Open Access

The Effect of Social Media on Intercultural Adjustment


Social media is a popular platform in our daily life in todays’ globalizing civilization. It affords us a framework where we be able to share material, awareness, messages and thoughts, through which consumers can interrelate with each other irrespective of the space. Intercultural adaptation concerns the procedure of evolving understanding over relations to increase the relentless of fitness so that the difficulties of new cultural atmosphere can encountered. Our research endeavors to examine the influence of social media on intercultural adaptation of Pakistani overseas scholars. The positive relationship with WeChat usage in our research indicates that an increase in culture integration by one unit means increase in one unit of WeChat usage. Both are directly proportions to each other in this research study. Besides, here is also a significant positive relationship amongst culture integration and social interaction. Questionnaire has distributed on Pakistani students studying in Shanghai, China. This study shows that Pakistani scholars have a habit of consumption social media and has developed further integrated into the Chinese’s culture throughout their adaptations. They also stay connected to their homes. The results of the analysis deliberated in this study and directions for future research were proposed.

Atif Ur Rehman and Yue Hua Wu

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