Research Article Open Access

The Influence of Globalization on “Lookism” In Workplace Environments of Different Cultures

Abstract

The practice of discrimination on the basis of physical appearance in the workplace has attracted a good deal of academic interest in recent years. They all found evidences that appearance can have a different effect on one’s career, depending on the occupation. In many organizations, appearance is rewarded either in increased productivity or by consumer discrimination. In his research about globalization and beauty, Geoffrey Jones (2011) confirmed that the growth of the world beauty market was closely linked to the waves of globalization. The aim of present study is to explore if there is any relationship between globalization and lookism in workplaces. Furthermore, there is an attempt to understand how these two phenomena of globalization and lookism vary in different cultures which in return can influence working conditions.

Zahra Ghodrati*, Joorabchi TN, Abdul Muati

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