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Understanding the Disproportionate Coverage of Vegetarian Reactions to Cultured Meat and Its Marketing Implications: Navigating the Media Landscape

Abstract

This article scrutinizes the portrayal of cultured meat in Western media, with a particular focus on the disproportionate coverage of vegetarian reactions. As an innovative and sustainable alternative to traditional meat production, cultured meat has attracted significant attention. However, media narratives often exhibit a bias towards vegetarian perspectives, potentially distorting public perceptions. The study delves into demographic realities shaping media bias and examines how this skewed representation may impact consumer acceptance and marketing strategies. By unraveling the complexities of media discourse surrounding cultured meat, the article seeks to contribute insights that foster a more inclusive and balanced narrative, acknowledging the diversity of consumer perspectives and cultural sensitivities. The findings offer opportunities for companies to navigate media imbalances and develop inclusive marketing strategies that resonate with a broad audience, ultimately advancing the acceptance of cultured meat as a viable and sustainable food option.

Kevin Hopkins

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